Lynx Jet

 You all are probably familiar with AXE Body Spray, available in a variety of scents...

For a variety of reasons, in Great Britain AXE goes by the brand name LYNX.  Case in point, LYNX "Jet" body spray....

The advertising campaign was to portray LYNX Jet as a real airline--a real airline with the emphasis on fun.  So they showed pictures of their air hostesses being playful, like having pillow fights....

...and also this, which is of more interest to us..

I'm guessing that "Jet" sold as well as any other of their products, possibly more so due to the advertising campaign and the above picture.

I also heard that LYNX  tried to establish a real airline based on this, but--you should pardon the expression--it never got off the ground.