Okay--so, you're a beer company in Australia, and you have a product that you want to sell--Jamieson's Raspberry Ale. in spite of the presence of fruit in the name, you want to get across the idea that this still is beer, not some fruity soda-pop-type concoction. You want the serious beer drinkers out there to know this isn't Kool-Aid--in fact, it's anything but sweet.
So, how do you get the point across?
The Foundry, the ad company charged with creating the compaign, did it this way:
Yes, it's "Ho White and the Seven Dwarves".
The Dwarves were also renamed, supposedly to represent various types of drinkers. So, instead of Sleepy, Happy and Doc, these Dwarves are named Filthy, Smarmy and Randy.
I did some quick searching trying to come up with all seven names, but didn't have any luck.
In what is probably a vast understatement, after the ad came out the company said that it had "a little bit of contact" with Disney. I'm sure it comes as no surprise to anyone out there that the website for the product, anythingbutsweet.com, has apparently been disabled. I think it's safe to assume that all advertising featuring the image has been pulled, as well.
Disney has officialy released no comment.
One paper that featured the story ran a poll asking if people were offended by the ad. The last time I looked, 25% said yes, this was a terrible way to treat a Disney Princess and 75% said they weren't offended, they thought it was funny.
Count me among the 75%.